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Programme ManagementPosition your product portfolio correctly and develop the correct segmentation to allow you to target the most receptive customers
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March 8, 2012
Heat: degrees of comfort?
February 27, 2012
Big bird with green wings #2
November 21, 2011
Energy for the future?
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Heat: degrees of comfort?
Reports relating to energy consumption and the environment are often far from being clear, specific and unbiased. Some are unreadable. In contrast…
Big bird with green wings #2
On the one hand it’s encouraging that airlines are experimenting with alternative fuels to lower their CO2 emissions. However, the hype always tends to outweigh the reality. Lufthansa is getting in on the act with a press announcement and a micro-site covering their experimental use of biofuels (see Practical trial of biosynthetic fuel at Lufthansa [...]
Energy for the future?
Bill Hicks once remarked ‘people who produce surveys get the answers they want’. Well there appears to be a spate of surveys from oil companies this year that are aimed at not only getting the answers they want, but promoting the message that fossil fuels are clean fuels. One example is Shell’s survey below. The [...]
