October 2013

22nd Oct 2013SIC codes are not a basis for market segmentation


Why do people use SIC codes as a basis for B2B segmentation? I have never used SIC codes or demographics to segment a market.

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03rd Oct 2013What I learnt from being a mentor


Four issues were common to the businesses I met; they are the same issues that need resolving in more mature companies, if only they were recognised…

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