• Written by Alistair Fox
• Categorised General, Marketing

Several people tried to describe the relationship between sales and marketing teams… a rally driver (salesperson) and co-driver, or navigator (marketer). …a positive analogy of the relationship, and perhaps one worthy of more exploration.

• Written by Alistair Fox
• Categorised General, Marketing

Verticalisation or market segments? Vertical markets are a categorisation and market segmentation is a strategy…