November 2013

28th Nov 2013Rally driving for Sales and Marketing


Several people tried to describe the relationship between sales and marketing teams… a rally driver (salesperson) and co-driver, or navigator (marketer). …a positive analogy of the relationship, and perhaps one worthy of more exploration.

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06th Nov 2013Verticalisation or market segments?


Verticalisation or market segments? Vertical markets are a categorisation and market segmentation is a strategy…

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