August 2014

Marketing Cloud

29th Aug 2014If marketing is about lead generation, who’s looking after the four Ps?


Marketers in technology businesses (should) have a wide remit, and if you are spending a large proportion of your time on lead generation how are you accomplishing the other, even more challenging tasks?

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28th Aug 2014Time to purge the word ‘lead’ from the marketing lexicon?


How do you define and qualify a ‘good’ lead?

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18th Aug 2014What is sales enablement?


When we started working with companies to deliver sales enablement services, the term would draw blank faces or be equated to…

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