May 2016

Lead Genation - Money

06th May 2016Time to purge the word ‘lead’ from the marketing lexicon V2?


How do you define and qualify a ‘good’ lead? Many conversations with marketers has convinced me that we should remove the…

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04th May 2016Few high-value customers; stop wasting resources on lead generation!


I recently spoke to a senior marketer with a large Systems Integrator (SI). Last year they appointed a new Sales VP and…

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