• Written by Alistair Fox
• Categorised Uncategorised

Here’re my ten suggestions for building effective sales partnerships: 1 Have clear Partnering Objectives: “Sound strategy starts with having the right goal.”…

• Written by Alistair Fox
• Categorised Uncategorised

Do you know the sales cycle for your B2B solution? Does it reflect what happens in real life, the best approach…

• Written by Alistair Fox
• Categorised General

What’s wrong with MQL and SQL?! I was recently talking to a colleague about sales and marketing alignment when the question…

• Written by Alistair Fox
• Categorised Uncategorised, Partnerships

Synopsis Some companies, especially start-ups see an OEM Partner Relationships as a panacea, where the challenge of growing sales in multiple…