About us

Expertek

Mission
To maximise clients’ sales and profitability by providing sales, marketing, strategy skills and expertise, using our sector skills in IT, telecommunications, electronics and industrial products, and help them address the environmental challenges through understanding the impacts and how to mitigate them.

History
Since 2002 Expertek Consultants Ltd has undertaken projects in product management, European market research, strategy, sales and partner enablement and launch of new services. We have worked with large multinationals as well as start-ups, in IT, telecommunications, industrial products,energy and utilities.

Focus
We are a Business to Business (B2B) company, focusing on areas of marketing and sales where the skills and expertise of our team make a real contribution to success. Our team members have worked in line management positions in product development, marketing, sales and partnership development, so we know how to grow sales and profitability, reach customers effectively and implement strategies that work.

Compared to Management Consultancies we focus on Implementation and Action. We believe that good strategy is vital, but a good strategy with poor implementation is no better than a poor strategy with good implementation!

Compared to Marketing Communications Agencies we focus on the Core Marketing, Planning and Implementation across all functions, especially sales. Communications is a very important element of effective marketing but it is only one element of the marketing mix. Our knowledge of product development and sustainability, coupled with experience in the automotive and energy markets means we can undertake projects related to the development and marketing of environmental technology.

Our partners

 

Alliance Best Practice

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Alliance Best Practice (ABP) is a research and benchmarking consultancy led by Mike Nevin. The sole focus of the organisation is to help clients generate more value from their strategic alliance relationships through the discovery, dissemination and delivery of alliance best practices. ABP operates primarily in the ICT sector.

 

Intellegentia

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Intellegentia is a solution-oriented B2B sales and marketing agency which helps IT and professional services companies to generate leads, improve conversions and track sales through to closure. It’s led by a team that has experience of both sales and marketing in the tech sector.

 

The Rubicon Agency

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The Rubicon Agency is a specialist technology marketing agency, working exclusively in the information and communications technology sector, across B2B and B2C marketing. Their specialist insight, strategic expertise and creativity produce inspired marketing and measurable return on investment. Their clients include some of the world’s most successful technology brands.

 

Turnstone Creative

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Turnstone Creative provide graphic design and layout services to both Expertek and our clients. They understand the demands of IT and technology, and the need to communicate complex concepts in simple ways.

Our Team

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Alistair Fox
Director
Alistair has over 20 years’ of international experience gained from working within the IT, Technology, Utilities and Automotive sectors. Initially involved in product design in the automotive, industrial and utility markets he then moved into sales and marketing. He was Sales and Marketing Director for a subsidiary of Hanson plc, negotiating JVs in Argentina and China, and managing sales into UK, Europe, North Africa and Hong Kong and later part of the turnaround team for a software and services company. He was Regional Marketing Director for a major telecommunications equipment vendor, moving to Italy and developing alliances with partners such as Nokia, Ericsson and Siemens. On return to the UK he worked with Microsoft before founding Expertek. Alistair has an MBA from Cranfield University, is a Fellow of the Chartered Institute of Marketing (FCIM), and a Chartered Engineer. He has a BSc from UMIST, an MSc in Electronic Control Engineering and a Postgraduate Certificate in Environmental Studies.
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Charles Stubbs
Senior Consultant
Charles has over 20 years’ experience working in a variety of roles for major international telecommunications companies. After working in software for GEC Telecommunications, Charles moved into engineering management and oversaw the implementation of Europe’s first Intelligent Network systems into BT and Mercury’s public switching networks. He later occupied positions in product marketing, IT strategy and business management. In 1999 Charles was appointed Director, Partnership Development, responsible for managing Marconi Communications’ worldwide relationships with Siemens, Ericsson and Compaq. Since 2001 Charles has specialised in producing high quality materials to help companies improve their sales effectiveness and communicate better with customers and partners. Charles graduated from Cambridge with a degree in Mathematics, later obtaining an MSc from the University of London, and an MBA from Warwick Business School at the University of Warwick.
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Mark Moore
Consultant
Mark helps 'non-sales' professional services and technical consultants to sell comfortably and effectively. He brings not just the right sales technique to the right people, but the ability to continuously learn and improve sales capabilities, mindset, skills and behaviours, delivering results, fast.  He’s worked with top global firms including Apple, Capgemini, McKinsey, and KPMG (both at partner level) and has consulted, coached and facilitated over the last 12 years in the UK, Europe and Australia.
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Helder Miguel
Consultant
With over 17 years of helping companies adapt and thrive, Helder specialises in business analysis, process re-engineering, strategic development and people development across the business value chain. His track record of delivering performance improvement and revenue growth across a range of industries and organisations means he knows how much time, effort and money organisations spend trying to create growth plans – which are often not ideal or not supported – rather than investing that energy in implementation.
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Kathie Osborne
Consultant
Kathie’s career has spanned VP level and Interim roles in Sales, Alliances & Channels, Business Development and broad B2B Marketing across such technology companies as IBM, Oracle, BT Global Service, Tata Communications and a number of smaller SaaS vendors. Her specialities include: strategic alliances, routes-to-market, partner recruitment, cloud computing, partner and affiliate programmes/frameworks, and implementing channels/alliance strategic plans and programmes for technology companies.
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Peter Jakob
Consultant
Pete’s passion is driving marketing change linked to improved business results. He brings a wealth of first-hand experience learned through successfully leading projects at IBM to his own consultancy business, Purple Salix. His experience includes: marketing transformation, marketing automation, database marketing, lead nurturing, telemarketing and sales/marketing alignment.
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Richard Ilsley
Advisor
Richard works closely with sales leaders in companies from all around the world, to help them use and implement best practices to develop strategic partnerships with key accounts. With 25 years' experience in sales and marketing consultancy, he is a global expert in the area of key account and strategic account management, whether the client needs a strategic conversation or remote support for their teams. Richard’s company, The Sales & Marketing Consulting Group is committed to enhancing the profitability of all our clients.
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John Cooke
Advisor
John is an experienced entrepreneur who specialises in Business Strategy, Product Planning, Business Development, IT Systems and Sales & Marketing Strategy. He has been Business Development Director for Vistage International for several years as well as an Advisory Board Member of the All Party Parliamentary Group for Entrepreneurship.