Blog

Expertek’s blog, covers sales enablement and partnerships for tech companies with a little environmental technology (green) marketing and other sales issues thrown in for good measure. Its aim is to champion good practice and expose poor sales and marketing work.

Salesperson sitting at laptop - responses to the changing sales environment

14th Aug 2020Five key responses to the changing sales environment


What are your five key responses to the changing sales environment? Many companies, especially those selling complex solutions, have had their…

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Selling in the new sales environment Showing desk top with keyboard

04th Aug 2020Selling in the new sales environment


You are selling in the new sales environment. Like most other activities, COVID-19 and social distancing have affected sales. Depending upon…

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Carefully arranged drink

11th Mar 2020When is a Minimum Viable Product unviable?


A few years ago I led the development of a technically complex electronic product for the gas industry. The project took…

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Note book for Sales Enablement

09th Feb 2020Sales Guide – the real benefits


How do you deliver the real benefits of a Sales Guide programme? We provide a process to capture the information required…

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People diagram for digital transformation

30th Dec 2019Digital Transformation – Two interesting management tools


In an earlier blog Hashtag #Digital Transformation I spoke about the need to be clear about what digital transformation means and…

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Bionic Hand

11th Dec 2019Hashtag #Digital Transformation


How many times have you heard or seen statements such as: We’re No 2 worldwide in Digital Transformation We’re helping the…

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People discussing business development

06th Nov 2019Partnership Framework 9/9 – Business Development


Business Development might be a rather obvious partnership activity. Our view it has two facets that you shouldn’t confuse. This is…

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People discussing partner enablement

31st Oct 2019Partnership Framework 8/9 – Partner Enablement


You have completed the heavy lifting of having a partnership strategy, recruiting partners and developing joint propositions. Now it’s time to…

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Joint Portfolio Development

31st Oct 2019Partnership Framework 7/9 – Joint Portfolio


Not every company will have a Joint Portfolio, but if you do, this article gives some guidance. “My model of business…

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Partners signing a Partnership Recruitment Contract

17th Oct 2019Partnership Framework 6/9 – Partner Recruitment Process


In this blog we move on to discuss the Partner Recruitment Process.  “What really matters in a networked age? Relationships.” Reid Hoffman…

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