Blog

Expertek’s blog, covers sales enablement and partnerships for tech companies with a little environmental technology (green) marketing and other sales issues thrown in for good measure. Its aim is to champion good practice and expose poor sales and marketing work.

People diagram for digital transformation

30th Dec 2019Digital Transformation – Two interesting management tools


In an earlier blog Hashtag #Digital Transformation I spoke about the need to be clear about what digital transformation means and…

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Bionic Hand

11th Dec 2019Hashtag #Digital Transformation


How many times have you heard or seen statements such as: We’re No 2 worldwide in Digital Transformation We’re helping the…

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People discussing business development

06th Nov 2019Partnership Framework 9/9 – Business Development


Business Development might be a rather obvious partnership activity. Our view it has two facets that you shouldn’t confuse. This is…

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People discussing partner enablement

31st Oct 2019Partnership Framework 8/9 – Partner Enablement


You have completed the heavy lifting of having a partnership strategy, recruiting partners and developing joint propositions. Now it’s time to…

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Joint Portfolio Development

31st Oct 2019Partnership Framework 7/9 – Joint Portfolio


Not every company will have a Joint Portfolio, but if you do, this article gives some guidance. “My model of business…

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Partners signing a Partnership Recruitment Contract

17th Oct 2019Partnership Framework 6/9 – Partner Recruitment Process


In this blog we move on to discuss the Partner Recruitment Process.  “What really matters in a networked age? Relationships.” Reid Hoffman…

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People Planning

10th Oct 2019Partnership Framework 5/9 – Solutions


This is our fifth blog about the Partnership Framework. Here we focus on the Partnership Framework Solutions you are providing, and…

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Partnership Plan People

03rd Oct 2019Partnership Framework 4/9 – Partner Plan


In part 4, we consider the Partner Plan – how we recruit and work with the right partners. “Give me six…

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Strategy Brainstorm

26th Sep 2019Partnership Framework 3/9 – Strategic Plan


For the third article in this series, we’re going to consider the Partnership Framework Strategic Plan  “Tactics without strategy is the…

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Setting Objectives - group of people.That's why we have a Partnership Framework Objectives section.

23rd Sep 2019Partnership Framework 2/9 – Objectives


For the second article in this series, I’m going to describe the Partnership Framework Objectives. “Sound strategy starts with having the…

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