Expertek’s blog, covers sales enablement and partnerships for tech companies with a little environmental technology (green) marketing and other sales issues thrown in for good measure. Its aim is to champion good practice and expose poor sales and marketing work.

Obscured by clouds

11th Jun 2021Five pricing tips for tech businesses

Five pricing tips for tech businesses Pricing is often a challenging issue for businesses, and especially for startups and small businesses…

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Active listening

11th Jan 2021Shut up and listen: the traits that B2B buyers’ value in salespeople

These are the the traits that B2B buyers’ value in salespeople, according to one recent survey: Are these the traits that…

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Sales Planning at at laptop

03rd Dec 2020How to create a customer success story

What’s the best way to create a customer success story? Customer success stories communicate best practice and ‘what has worked’ to…

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What high-value B2B technology sales teams need…?

19th Oct 2020What does sales need…?

What does sales need… from Marketing? High-value B2B technology sales teams need marketing to: Develop and position the product/service to meet…

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Salesperson sitting at laptop - responses to the changing sales environment

14th Aug 2020Five key responses to the changing sales environment

What are your five key responses to the changing sales environment? Many companies, especially those selling complex solutions, have had their…

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Selling in the new sales environment Showing desk top with keyboard

04th Aug 2020Selling in the new sales environment

You are selling in the new sales environment. Like most other activities, COVID-19 and social distancing have affected sales. Depending upon…

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Carefully arranged drink

11th Mar 2020When is a Minimum Viable Product unviable?

A few years ago I led the development of a technically complex electronic product for the gas industry. The project took…

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Note book for Sales Enablement

09th Feb 2020Sales Guide – the real benefits

How do you deliver the real benefits of a Sales Guide programme? We provide a process to capture the information required…

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People diagram for digital transformation

30th Dec 2019Digital Transformation – Two interesting management tools

In an earlier blog Hashtag #Digital Transformation I spoke about the need to be clear about what digital transformation means and…

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Bionic Hand

11th Dec 2019Hashtag #Digital Transformation

How many times have you heard or seen statements such as: We’re No 2 worldwide in Digital Transformation We’re helping the…

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