Blog

Expertek’s blog, covers sales enablement and partnerships for tech companies with a little environmental technology (green) marketing and other sales issues thrown in for good measure. Its aim is to champion good practice and expose poor sales and marketing work.

Newspapers Facts

19th Sep 2018Get the facts right # 3


Facts: “My sale is 57% of the way through the sales cycle and 67% of my buyer’s journey is now done…

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Fact Header

11th Sep 2018Get the facts right #2


Sales and marketing probably throw up more erroneous and irrelevant facts and statistics than politics. Have a quick read of this…

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Get the Facts

06th Sep 2018Get the facts right #1


Although some claim we live in ‘post fact’ world, I’d like to think that the correct facts are fundamental to good decision…

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Engineer

03rd Aug 2018Tesla Engineers


A recent LinkedIn post highlighted Tesla’s need for multi-disciplined engineers. I started my career as an engineer, developing automotive electronics. I…

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Contract

20th Jul 2018Sales Enablement is not easy – get the basics right first


Sales Enablement is all the rage now; ten years ago I needed to explain the concept, now I am likely to…

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Look out of the window

10th Jul 2018Tech Change: Fear the reaper


Is Tech Change inevitable? Today’s technology companies can look dominant and permanent; is anyone going to topple Google, Apple and Amazon?…

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Chasm (credit Alex iby)

19th Jun 2018Is there a Chasm?


The concept of ‘Crossing is the Chasm’ is widely accepted as the primary challenge of tech start-ups aiming for a mass…

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Travel Map

21st May 2018Going Global through Partners #3 – A Partnership Development Checklist


A Partnership Development Checklist Expanding internationally is rarely easy and is often approached on an opportunistic basis. If you decide to…

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Travel Trams

08th May 2018Going Global through Partners #2 – Building the Right Partnerships


Building the Right Partnerships Expanding internationally is rarely easy and is often approached on an opportunistic basis. If you decide to…

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Routes to Market

01st May 2018Going Global through Partners #1 – Routes to Market


Going Global Expanding internationally is rarely easy and is often approached on a rather opportunistic basis. Having a good understanding of…

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