In: Marketing
Five pricing tips for tech businesses Pricing is often a challenging issue for businesses, and especially for startups and small businesses…
Read More
These are the the traits that B2B buyers’ value in salespeople, according to one recent survey: Are these the traits that…
Read More
What’s the best way to create a customer success story? Customer success stories communicate best practice and ‘what has worked’ to…
Read More
What does sales need… from Marketing? High-value B2B technology sales teams need marketing to: Develop and position the product/service to meet…
Read More
What are your five key responses to the changing sales environment? Many companies, especially those selling complex solutions, have had their…
Read More
You are selling in the new sales environment. Like most other activities, COVID-19 and social distancing have affected sales. Depending upon…
Read More
A few years ago I led the development of a technically complex electronic product for the gas industry. The project took…
Read More
How do you deliver the real benefits of a Sales Guide programme? We provide a process to capture the information required…
Read More
Business Development might be a rather obvious partnership activity. Our view it has two facets that you shouldn’t confuse. This is…
Read More
You have completed the heavy lifting of having a partnership strategy, recruiting partners and developing joint propositions. Now it’s time to…
Read More