In: Marketing
What does sales need… from Marketing? High-value B2B technology sales teams need marketing to: Develop and position the product/service to meet…
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What are your five key responses to the changing sales environment? Many companies, especially those selling complex solutions, have had their…
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You are selling in the new sales environment. Like most other activities, COVID-19 and social distancing have affected sales. Depending upon…
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A few years ago I led the development of a technically complex electronic product for the gas industry. The project took…
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How do you deliver the real benefits of a Sales Guide programme? We provide a process to capture the information required…
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Business Development might be a rather obvious partnership activity. Our view it has two facets that you shouldn’t confuse. This is…
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You have completed the heavy lifting of having a partnership strategy, recruiting partners and developing joint propositions. Now it’s time to…
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Not every company will have a Joint Portfolio, but if you do, this article gives some guidance. “My model of business…
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In this blog we move on to discuss the Partner Recruitment Process. “What really matters in a networked age? Relationships.” Reid Hoffman…
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This is our fifth blog about the Partnership Framework. Here we focus on the Partnership Framework Solutions you are providing, and…
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