In: Sales
Business Development might be a rather obvious partnership activity. Our view it has two facets that you shouldn’t confuse. This is…
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In part 4, we consider the Partner Plan – how we recruit and work with the right partners. “Give me six…
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Why you need a Partnership Framework Large and small organisations, in both the public and private sector, are increasingly viewing partnerships…
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Facts: “My sale is 57% of the way through the sales cycle and 67% of my buyer’s journey is now done…
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Sales and marketing probably throw up more erroneous and irrelevant facts and statistics than politics. Have a quick read of this…
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The concept of ‘Crossing is the Chasm’ is widely accepted as the primary challenge of tech start-ups aiming for a mass…
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I find fewer and fewer people these days prepared to admit that they might not know everything. It seems some people…
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