Judging from the media coverage of green technologies and cleantech there’s no lack of interest in the subject. One barrier that’s holding adoption back (or at least confusing the decision making) is the inconsistent government incentives.
It’s easy to knock the government and I’m not hammering on about they’re not doing enough but focusing on the inconsistency of the approach. For example, currently one of the most cost effective is householder investments has been solar photovoltaic generation (assuming you have the capital available) yet it ranks very low on a list of carbon reduction priorities. This is primarily due to the government’s feed-in tariffs. This contrasts with the lack of incentives for other technologies such as, for example solar thermal which requires significantly less capital investment.
Hopefully the recently announced First review of Feed-in Tariffs will not be just an exercise to reduce incentives but make them more consistent. However the announcement includes that statement that “FITs will be improved to deliver £40 million of savings” (a very marketing use of the word “improve”!) and “tariffs remaining unchanged until April 2012 (unless the review reveals a need for greater urgency).” That’s not really the type on consistency that businesses and householders need.