For businesses with a calendar financial year, the first half of the year is nearing an end. For others the second quarter has just started. It’s good to review your plans periodically and the end of a quarter provides a suitable milestone.
Too often marketing is detached from sales, but a good marketing strategy and implementation should, and can, drive sales. Many companies conduct an annual marketing audit as part of the strategy process. However, it can be difficult to get an objective view from inside the company, and you may need to resist the pressure to do things that are reactive, rather than the best use of resources. To help resolve this we have developed a Marketing Strategy Program. This provides a short intervention to support the best approaches to linking marketing, strategy and execution.