• Written by Alistair Fox
• Categorised Sales Enablement, Sales

These are the the traits that B2B buyers’ value in salespeople, according to one recent survey: Are these the traits that…

• Written by Alistair Fox
• Categorised Sales Enablement, Sales

What’s the best way to create a customer success story? Customer success stories communicate best practice and ‘what has worked’ to…

• Written by Alistair Fox
• Categorised Uncategorised, Sales Enablement, Sales, COVID-19

What are your five key responses to the changing sales environment? Many companies, especially those selling complex solutions, have had their…

• Written by Alistair Fox
• Categorised Sales Enablement, COVID-19

You are selling in the new sales environment. Like most other activities, COVID-19 and social distancing have affected sales. Depending upon…