August 2014

Marketing Cloud

29th Aug 2014If marketing is about lead generation, who’s looking after the four Ps?

Marketers in technology businesses (should) have a wide remit, and if you are spending a large proportion of your time on lead generation how are you accomplishing the other, even more challenging tasks?

Read More

28th Aug 2014Time to purge the word ‘lead’ from the marketing lexicon?

How do you define and qualify a ‘good’ lead?

Read More

18th Aug 2014What is sales enablement?

When we started working with companies to deliver sales enablement services, the term would draw blank faces or be equated to…

Read More