May 2016

Lead Genation - Money

06th May 2016Time to purge the word ‘lead’ from the marketing lexicon V2?

How do you define and qualify a ‘good’ lead? Many conversations with marketers has convinced me that we should remove the…

Read More

04th May 2016Few high-value customers; stop wasting resources on lead generation!

I recently spoke to a senior marketer with a large Systems Integrator (SI). Last year they appointed a new Sales VP and…

Read More