Expertek’s blog, covers sales enablement and partnerships for tech companies with a little environmental technology (green) marketing and other sales issues thrown in for good measure. Its aim is to champion good practice and expose poor sales and marketing work.

06th Jan 2011Fade to… green

According to a recent Guardian article, in 2008 the UK ranked third from bottom on renewable energy in the EU ahead…

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24th Dec 2010Britain has the most fuel-efficient drivers in Europe

A recent Fiat study showed that British drivers are the most fuel-efficient in Europe…

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26th Nov 2010Inverse marketing

Best practice marketing would suggest that we should research what customers need and provide products or services to meet their needs….

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23rd Nov 2010Event – HEAT10 Cambridge

There’s an interesting event in Cambridge next week. The HEAT10 event on the 2nd December 2010 manages to bring together a…

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10th Nov 2010Keeping the lights on – an inconvenient truth

I was lucky enough to attend the IET President’s Address last month. I usually avoid this type of event because they…

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08th Nov 2010Simple steps to save the world #1

There’s a lot of great technology being developed to reduce our dependence on fossil fuels but some simple steps we can…

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