In: General

28th Nov 2013Rally driving for Sales and Marketing


Several people tried to describe the relationship between sales and marketing teams… a rally driver (salesperson) and co-driver, or navigator (marketer). …a positive analogy of the relationship, and perhaps one worthy of more exploration.

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06th Nov 2013Verticalisation or market segments?


Verticalisation or market segments? Vertical markets are a categorisation and market segmentation is a strategy…

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22nd Oct 2013SIC codes are not a basis for market segmentation


Why do people use SIC codes as a basis for B2B segmentation? I have never used SIC codes or demographics to segment a market.

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26th Nov 2010Inverse marketing


Best practice marketing would suggest that we should research what customers need and provide products or services to meet their needs….

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